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    Preston, Lancashire Marketing Posted 12.03.21 Negotiable

    I’m currently working in collaboration with a manufacturing business in the health and wellbeing sector who are recruiting for a permanent Brand Marketing Manager to join their growing business.

    The purpose of this role is to drive brand growth and develop competitively advantaged brand equity. This position would suit a Brand Marketing Manager from within the Health and Wellbeing sector who has excellent consumer brand awareness.

    Key Responsibilities:

    • Support Marketing Strategy development in consultation with Head of Marketing
    • Conduct Brand analysis, diagnostic, identifying weaknesses and opportunities
    • Develop and deploy annual Marketing plans for all brands
    • Development of Brand identity toolkit
    • Compelling, distinctive creative campaign development
    • Design & packaging development across the portfolio
    • Media planning across all consumer touch points
    • Work with Digital lead to develop & monitor successful social media programme
    • Manage Consumer PR strategy and key messaging
    • Pricing analysis, strategy and deployment
    • Develop key consumer influencer and ambassador relationships
    • Assist Product Development Manager in developing forward innovation funnel
    • NPD Launch planning to ensure consumer uptake
    • Business case development to support key initiatives
    • Strong project management of marketing activity
    • Championing the brand internally and externally
    • Strong cross functional working, pivot for all brand activities
    • Developing and sustaining strong working relationships with all stakeholders
    • Seek out new marketing opportunities and mitigate risks
    • Identifying key insights from competitor, consumer, category analysis
    • Ongoing budget planning and spend control
    • Key point of contact for all supporting agencies and partners

    Person Specification:

    • Experience within the Health and Well being consumer sector
    • Brand Management experience
    • Excellent consumer brand awareness
    • Awareness of working with a challenger brand
    • Experience with Amazon is advantageous
    • Influencer experience is advantageous

    Hours:

    This is a permanent Monday – Friday to position which will be completely remote to begin with. The entire Marketing team are all currently working from home and have a great setup.

    Salary is DOE and comes with an annual bonus c3%.

    If you have not received a response within two weeks, then please assume that on this occasion, you have not been shortlisted. We will contact you if there are any other suitable roles. Thank you

    Cordant People are an equal opportunities employer

    Cordant Group is an equal opportunities employer

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