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City Of Manchester, Greater Manchester Marketing Posted 07.07.20 £30000 - £35000 per annum

Role: Senior CRM Executive

Location: Manchester City Centre

Salary: £30,000 – £35,000

Hours: 9am-6pm (mon-thurs), 9:30am-4pm (fri)

Responsibilities:

  • Develop a CRM strategy that effectively welcomes new prospects, reactivates lapsed customers and drives repeat purchases
  • Set the strategic and tactical goals for CRM and continue to evaluate and benchmark within the industry
  • Manage the approach to delivery and development of all email campaigns including segmentation, welcome and re-engagement programs
  • Ensuring a seamless customer experience from acquisition through to retention in order to maximise lifetime value
  • Working with the CRM executive on developing engaging, impactful and personalised campaigns that drive retention and loyalty to meet commercial objectives
  • Deliver a programme of email content testing, including personalised dynamic content in all customer emails
  • Manage the implementation of loyalty programmes with a focus on member enrolment, member benefits, promotion fulfilment, and program reporting, performance and evolution.
  • Working with senior management and team to raise the profile of CRM within the business through effective reporting and insight

Essential

  • Experience in managing large databases
  • Proven success in driving customer loyalty and repeat purchase
  • A proven track record of building and delivering successful digital & CRM marketing plans in high-growth online businesses driving customer loyalty and repeat purchase

Cordant People are an equal opportunities employer

Cordant Group is an equal opportunities employer

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